LIV CYCLING PUTS WOMEN FIRST.
At Liv, we put women first in everything we do, every frame we build, every component we spec, and every piece of gear we design. We want your cycling experience to be perfect from the very first ride.
We put women first. In fact, we invest 100% of our resources into supporting women and creating more opportunities in the sport of cycling. When it comes to our products, we design bikes and gear that optimize fit, performance, and fun on every ride—from the solo work commute to the family weekend adventure, from the technical singletrack to the open road.
WOMEN'S DATA We build every bike on the only data that matters to us: women’s. Then we turn those insights into prototypes that are tested and refined by some of the most discerning elite athletes in the world.
UNIQUE FRAME SIZING Our frame sizes aren’t simply smaller or larger versions of each other. Each size is custom-designed with the ideal geometry for a specific height range and the intended ride experience. The right size and proportions mean better fit, of course, but also improved handling and less fatigue.
COMPONENT SELECTION AND DEVELOPMENT From stems and handlebars to saddles and cranksets, we believe the best components on the bike are the ones you don’t have to think about. So we sweat the details, ensuring that your bike is ready to ride.
SUSPENSION TUNING The suspension tune on each mountain bike is customized for its intended terrain, leveraging what we understand about women’s body position and weight distribution on the bike. From there, our professional riders test and tune the suspension until it’s perfect. These subtle differences translate into maximum traction, control, and confidence.
GEAR AND APPAREL Whether you’re getting started or getting serious, we’ve got you covered, from helmets to jerseys to shoes. We make apparel that fits right, feels good, and looks fast—and gear that’s built for adventure.
We are women-powered, from our founder and executives to our engineers and marketing team. And we’re the only women’s brand that makes our bicycles in-house, from start to finish, ensuring that each bike is exactly how we’d envisioned it.
FEMALE-FOUNDED When she couldn’t find bikes and gear that fit and performed well for her, Giant Group Chairperson Bonnie Tu knew she wasn’t alone. So she founded Liv Cycling, the world’s first comprehensive cycling brand for women, and set out to make the sport more inclusive of women everywhere.
WOMEN-LED Women are leading and inspiring in every critical role within the company. We’re competitive athletes, working moms, and loyal friends. We ride every chance we get. And we’re advocating for women at every opportunity.
ATHLETE-TESTED, RACE-PROVEN We’re proud to support a wide range of professional athletes around the world, including our Liv Racingteams. These athletes inform and test our bike designs until each is worthy of a champion.
ALLY-SUPPORTED We deeply appreciate all of our allies—from our brother brand Giant, to everyone who rides with us, roots for us and shares our belief that when more women and girls ride, we all win.
We’re working to get more women on bikes, on the podium, and at the table, and that takes all of us. So we team up with women at every level of cycling, in every discipline, around the world, because they help us make our bikes—and the sport—even better. When you ride a Liv bike, you’re investing in women.
SUPPORTING PROFESSIONAL ATHLETES We’re proud to support teams of professional athletes from road and triathlon to mountain biking and cyclocross. These athletes inform and test our bike designs until each is worthy of a champion.
EMPOWERING RIDERS GLOBALLY We cultivate a welcoming and enthusiastic rider community, where women can connect with each other and tap into expert guide content around skill building, bike maintenance, training and more, making Liv the go-to source for women’s cycling.
CONNECTING RIDERS LOCALLY We collaborate with our athletes and ambassadors to support women’s cycling at the grassroots level, through coaching, clinics, rides, races, events, and other opportunities for women to build skills and friendships.
This article was reposted directly from Liv Cycling. Read the original post on liv-cycling.com/us/about-liv and learn more about the brand.